Reconnect. Remember. Rebuild.
The Power of Family is more than apparel—it’s a movement to bridge generations and preserve legacy.
Born from a moment of heartbreak and healing, our mission is to help families find connection through conversations, shared traditions, and products that spark love across generations.
Our Mission
We cultivate a legacy of love and respect across generations by inspiring and facilitating critical conversations that deepen understanding and connection and foster the collective possibilities of all kinds and definitions of family.
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Why I Started This Brand
A note from our founder, Terry Willis.
This started with a simple visit. My granddaughter came to see me—and what she told me broke my heart. She shared how some family members felt unseen, unsupported, and hurt by things that were never said.
I realized our silence was costing us our legacy. So I said to myself: Do something. That moment turned into a mission. Now, The Power of Family is here to help families talk, listen, and love more deeply—one product, one story, one conversation at a time.
